ASSESSING THE INFLUENCE OF HARD AND SOFT INFRASTRUCTURE ON PERCEIVED DESTINATION COMPETITIVENESS: PERSPECTIVE FROM VISITORS IN SARAWAK

Tourism is one of the rapid growing economic sectors in world. Destination competitiveness became an imperative aspect for every country as it determines tourism revenue country. Infrastructure determinants destination competitiveness. There are two kinds infrastructure namely hard and soft infrastructure. The current study investigated impact (transportation, telecommunication, accommodation) (government policy, health services, safety security) on perceived from tourists’ points view. was conducted based quantitative research. A PLS-SEM analysis performed by using WarpPLS. result indicated that transportation, accommodation, services have a significant relationship with This expected to benefit policymakers industry players terms decision-making. Besides, this will equip more literature evidence scholars perform further studies field.